MARKETING
understanding
Marketing is the process
of developing an integrated communication
that aims to provide
information about the goods or services in relation to satisfying human needs and desires.
Marketing
starts with the fulfillment of human needs which then grew into a human desire.
For example, a human being needs water to meet the needs of thirst. If there
are thirst for a glass of water it needs will be met. But humans do not just want
to meet her needs but also to fulfill his wish is for example a glass of clean water
brands Aqua and portability. So this man chose a bottle of Aqua in accordance
with the requirements in accordance with the thirst and desire that is also easy
to carry.
Process in fulfilling the needs and desires of human beings that is the concept of marketing. Starting from the fulfillment of the product (product), pricing (price), delivery (place), and promoting the goods (promotion). Someone who works in the field of marketing is called marketing. Marketers should have knowledge of the concepts and principles of marketing to the marketing activities can be achieved in accordance with human needs and desires of consumers, especially the intended party.
Process in fulfilling the needs and desires of human beings that is the concept of marketing. Starting from the fulfillment of the product (product), pricing (price), delivery (place), and promoting the goods (promotion). Someone who works in the field of marketing is called marketing. Marketers should have knowledge of the concepts and principles of marketing to the marketing activities can be achieved in accordance with human needs and desires of consumers, especially the intended party.
Marketing Strategy
Marketing
strategy is very important for a
company where marketing strategy is a way of achieving
the goal of a company. This is also supported by the opinion Swastha "Strategy is
a series of great design that describes how a company should operate to
achieve its objectives". So in running small businesses in particular need of
development through marketing strategies. Because
at precisely the critical condition of business that
can provide growth kecillah
against the public revenue. marketing by
Stanton WY marketing
is something that covers the entire system related to the
purpose to plan and determine the price up
to promote and distribute goods
and services that can satisfy
the actual needs of buyers and potensial.Berdasarkan above definition, the marketing process
starts from find
what is desired by consumers. the marketing
end has a purpose, namely:
1.
Potential consumer to know in detail the
products that we produce and
the company can provide all of their demand
for the products produced.
2.Companies can explain in detail all the activities
related to marketing. These
marketing activities include a variety of activities,
ranging from the description of the
product, product design, product promotion, advertising
products, communication to consumers, through to
product delivery to consumers quickly.
3. Know and understand the customer so that the product is suitable to him and be sold by itself.
In
general, marketing activities related to the coordination of several business activities. This
marketing strategy is influenced
by factors as follows:
1. Micro factors, namely marketing intermediaries, suppliers, competitors and the public
2. Macro factors, namely the demographic / economic, political / legal, technological / physical and social / cultural.
The following are things to consider for marketing: From the standpoint of the seller:
1. Strategic place (place),
2. Product quality (product),
3. Competitive pricing (price), and
4. A vigorous campaign (promotion).
From the consumer point of view:
1. Needs and desires of consumers (customer needs and wants),
2. Consumer costs (cost to the customer),
3. Convenience (convenience), and
4. Communications (comunication).
From what has been discussed above there are several things that can be concluded, that the manufacture of products or services desired by consumers should be the focus of operational and planning activities of a company. Sustainable marketing should be a good coordination with various departments (not just in the marketing department anyway), so as to create synergy in the efforts to conduct marketing activities.
1. Micro factors, namely marketing intermediaries, suppliers, competitors and the public
2. Macro factors, namely the demographic / economic, political / legal, technological / physical and social / cultural.
The following are things to consider for marketing: From the standpoint of the seller:
1. Strategic place (place),
2. Product quality (product),
3. Competitive pricing (price), and
4. A vigorous campaign (promotion).
From the consumer point of view:
1. Needs and desires of consumers (customer needs and wants),
2. Consumer costs (cost to the customer),
3. Convenience (convenience), and
4. Communications (comunication).
From what has been discussed above there are several things that can be concluded, that the manufacture of products or services desired by consumers should be the focus of operational and planning activities of a company. Sustainable marketing should be a good coordination with various departments (not just in the marketing department anyway), so as to create synergy in the efforts to conduct marketing activities.
Conclusion
: in marketing we need a strategy for goods and services that
we offer that can be easily accepted by
society
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